Getting people to your website is one thing, getting them to buy is another. Increasing online sales isn’t about tricks or pressure tactics. It’s about making your website clear, trustworthy, and easy to use.
Here are proven ways to turn more visitors into customers.
1. Make It Clear What You’re Selling
Visitors should understand your offer within seconds.
Make sure your website clearly shows:
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what you sell
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who it’s for
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the key benefits
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the price (or how pricing works)
Confusion kills sales.
2. Improve Website Speed
Slow websites lose sales.
If your site is slow:
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people leave
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trust drops
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sales drop
Improve speed by:
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using good hosting
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optimising images
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removing unnecessary plugins
Faster sites convert better, especially on mobile.
3. Optimise for Mobile Users
Most online purchases start on a phone.
Your website should be:
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easy to read on small screens
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simple to navigate
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easy to tap buttons and links
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quick to load
If buying on mobile is frustrating, customers won’t finish.
4. Use Clear Calls to Action
Tell visitors exactly what to do next.
Examples:
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“Buy now”
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“Add to cart”
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“Get a quote”
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“Book online”
Buttons should stand out and be easy to find.
5. Build Trust With Social Proof
People want reassurance before buying.
Add:
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customer reviews
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testimonials
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ratings
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real photos
Trust reduces hesitation and increases sales.
6. Simplify the Checkout Process
A complicated checkout loses customers.
To improve conversions:
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reduce the number of steps
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avoid asking for unnecessary information
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offer guest checkout
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make forms simple
The easier it is, the more people will finish buying.
7. Be Transparent About Costs
Unexpected costs cause abandoned carts.
Always show:
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delivery charges
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taxes (if applicable)
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return policies
Honesty builds confidence and reduces drop-offs.
8. Use Good Product Descriptions
Don’t just list features, explain benefits.
Tell customers:
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what problem it solves
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how it helps them
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what makes it different
Clear descriptions answer questions before they’re asked.
9. Add Urgency (Without Being Pushy)
Subtle urgency can help people decide.
Examples:
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limited stock notices
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delivery cut-off times
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seasonal offers
Used correctly, urgency encourages action without pressure.
10. Make It Easy to Contact You
Some customers want reassurance before buying.
Make sure:
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contact details are easy to find
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live chat or a contact form is available
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responses are quick
Accessibility builds confidence.
11. Follow Up With Visitors
Not everyone buys on the first visit.
Use:
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email follow-ups
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abandoned cart reminders
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special offers for returning visitors
Gentle reminders can recover lost sales.
12. Track and Improve
You don’t need complex analytics.
Pay attention to:
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which pages people leave
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where sales drop off
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which products perform best
Small improvements over time lead to big results.
Final Thoughts
Increasing online sales isn’t about pushing harder, it’s about removing friction. When your website is fast, clear, trustworthy, and easy to use, sales increase naturally.
At SwiftSites, we design websites and online stores that don’t just look good, they’re built to convert visitors into customers.
