Choosing a web design company can feel overwhelming. Everyone claims to be “the best,” prices vary wildly, and it’s hard to know what actually matters.
Here’s a simple guide to help you choose a web design company you can trust.
1. Look at Their Previous Work
A good web design company should be proud to show their work.
Check:
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real examples of websites they’ve built
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whether those sites look modern and professional
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if they’re easy to use on mobile
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how fast they load
If you don’t like their past work, you probably won’t like what they build for you.
2. Make Sure They Understand Your Business
A website isn’t just about design, it’s about your customers.
The right company will:
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ask questions about your business
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want to understand your goals
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focus on attracting customers, not just visuals
If they jump straight into design without asking questions, that’s a red flag.
3. Avoid “Too Cheap to Be True” Prices
Very cheap websites often mean:
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poor design
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slow performance
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little or no support
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rushed work
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hidden costs later
A good website is an investment. It should pay for itself by bringing in enquiries or sales.
4. Ask What’s Included (And What’s Not)
Before agreeing to anything, make sure you know exactly what you’re getting.
Ask about:
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mobile optimisation
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hosting
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ongoing maintenance
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security updates
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backups
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SEO basics
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content updates
Clear pricing and clear scope prevent surprises later.
5. Make Sure the Website Is Mobile-Friendly
Most visitors will view your site on their phone.
Ask:
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Is the site fully mobile-optimised?
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Will it be tested on real devices?
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Is mobile speed a priority?
If mobile isn’t mentioned, that’s a problem.
6. Check How Easy It Is to Update the Website
You shouldn’t need a developer every time you want to change text or add a photo.
A good company will:
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use a user-friendly system (like WordPress)
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show you how to make simple updates
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offer support if you need it
Control matters.
7. Look for Clear Communication
Good communication is just as important as good design.
Pay attention to:
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how quickly they reply
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how clearly they explain things
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whether they avoid jargon
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how organised the process feels
If communication is poor at the start, it won’t improve later.
8. Ask About Ongoing Support
Websites need care over time.
Ask:
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What happens after the site launches?
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Is there ongoing support?
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Are updates included or charged separately?
A website shouldn’t be abandoned once it’s live.
9. Read Reviews or Get Recommendations
What do other clients say?
Look for:
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honest reviews
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testimonials
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word-of-mouth recommendations
Consistent positive feedback is a strong sign you’re dealing with a reliable company.
10. Trust Your Gut
If something feels off, rushed calls, unclear answers, pressure to sign – step back.
A good web design company will:
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be transparent
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take their time
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explain things clearly
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want a long-term relationship
Final Thought
Choosing a web design company isn’t about picking the fanciest portfolio or the cheapest price, it’s about finding a team that understands your business and builds a website that actually works.
At SwiftSites, we focus on clear communication, mobile-friendly design, and websites that bring real results for small businesses.
